You often hear Real Estate Agents talk about the presentation of the property and how important it is. In this blog we are really going to drill down on presentation and discuss what’s involved. Unfortunately, there’s a lot more to it than just making the bed prior to an inspection.
Presentation can be defined as the manner or style in which something is given, offered, or displayed. So this means that every time someone sees anything related to your home, they are making a judgment based on the way it is presented. This can begin at the photos they see to the sign on the property when they drive past, right through to how it looks and feels when they walk through for the final time, (just before making their offer).
So if presentation is the manner or style in which something is given, offered, or displayed, we must consider how your home is presented at every stage through the selling cycle. Getting the presentation right will affect the image that you want to portray and alter the perception buyers have of your home.
Things like having your home clean, de-cluttered, and smelling beautiful are all important for inspections, but what about before the inspection. What’s the perception you want buyers to have of your home before they even walk through the front door?
Here are some things to consider with relation to the presentation.
1. Curb side inspection, how does your home present from the street?
2. Photos, do they look like something out of a glossy magazine or are they blurred, burnt out and taken using a ‘point and shot’ camera?
3. The for sale sign, is it a professional photo sign or is it just a Company logo and an agents head?
4. Flyers, do they look professional or are they cheap black and white photocopies?
5. The text, does it accurately describe your home while giving the buyer a warm and fuzzy feeling or is it boring text that doesn’t do anything to persuade a buyer to inspect?
6. Advertising, does the size, style and presentation of the ad accurately represent the value of your home?
Remember at every step, buyers are making perceived judgments about your home, these perceptions may be accurate, however, if your home is not presented to the best it can be, these perceptions could also be inaccurate.
Don’t lose an opportunity to create the best possible perception of your home in the buyers mind through correct presentation.